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This article provides, among other things, a historical retrospective of advertising and its evolution through the ages. It explores the nuances of advertising including advertising agency structure as well as how companies are structured to interact with ad agencies, how various facets of advertising impact the target audiences and how small and large businesses utilize advertising to develop and establish a new brand or resuscitate a failing brand, introduce new products or services, and maintain awareness. This article also looks at the latest trends in advertising, and where advertising is likely to gravitate in the 21st Century.