Young & Rubicam, Inc. | Further Reading
Further Reading
Brady, Diane, and Brian Grow, "Act II: Ann Fudge's Two-Year Break from Work Changed Her Life; Will Those Lessons Help her Fix Young & Rubicam?," Business Week, March 29, 2004, p. 72.
Cummings, Bart, "An Interview with Ed Ney," Advertising Age, January 3, 1983.
Daniels, Draper, Giants, Pigmies, and Other Advertising People, Chicago: Crain Communications, 1974.
Eleftheria, Parpis, "Young & Rubicam, New York," ADWEEK Eastern Edition, April 15, 1996, p. 38.
Farrell, Greg, "With a New Reel in Hand, Y&R's "Ted & Ed Show' Sends Ratings Soaring," ADWEEK Eastern Edition, November 13, 1995, p. 26.
Fox, Stephen, The Mirror Makers, New York: Morrow, 1984.
Hume, Scott, "JWT, Y&R Will Face Off for Kraft," ADWEEK Eastern Edition, July 7, 1997, p. 3.
Miles, Laureen, "Stalking the CEO: Campaign Spending, $1–$10 Million," MEDIAWEEK, May 20, 1996, p. 50.
Nokes, Roger, "Saved by the Bell," ADWEEK Eastern Edition, May 9, 1994, p. 26.
Richmond, Susannah, "How to Resolve Y&R's Troubles," Campaign, January 14, 1994, p. 20.
Rubicam, Raymond, "Memoirs," Advertising Age, February 9, 1970.
Taylor, Cathy, "Changing of the Guard at Y&R," ADWEEK Eastern Edition, December 20, 1993, p. 2.
Wascoe, Dan, Jr., "Young & Rubicam's 1,000-Mile Corridor," Back Stage, May 25, 1990, p. 24B.