Warners' Stellian Inc. - Introduction

Introduction

60 West Sycamore
St. Paul, Minnesota 55117
U.S.A.
Telephone: (651) 222-0011
Fax: (651) 726-1680
Web site: http://www.warnerstellian.com

Private Company
Founded: 1951 as Stellian Company
Employees: 235
Sales: $55 million (2003 est.)
NAIC: 443111 Household Appliance Stores

Headquartered in St. Paul, Minnesota, Warners' Stellian Inc. is the state's largest independent major appliance retail business. The family-owned and operated company has a name that is synonymous with quality and service throughout the Minneapolis and St. Paul metropolitan area. In its more than 50 years, Warners' Stellian has grown from one 3,000-square-foot store using an open pickup truck for deliveries, to six showrooms strategically covering every corner of the Twin Cities market and a fleet of 25 branded delivery trucks that criss-cross the seven-county metro area daily.

The private company is owned in partnership by the nine children of longtime owner Jim Warner. They maintain a corporate philosophy that promises customers, "We will work harder than the competition to earn customers' business by offering the best product selection, in the most innovative showrooms presented by the best-trained sales staff, and delivering unsurpassed customer service. We strive to be the best value added choice for the consumer. By keeping the customer our #1 priority they have become our most effective form of advertising . . . they become our advocates." That formula has helped the company achieve steady, controlled growth, averaging approximately 10 percent increases year over year.

Warners' Stellian's reputation for service and extensive product selection ensures a competitive edge over national appliance retailers who are the company's primary competitors. Their extensive selection includes well-known brands like Amana, Frigidaire, GE, Jenn-Air, Kitchenaid, Maytag, and Whirlpool, as well as specialty brands Asko, Avanti, Best, Bosch, Broan, Dacor, Fisher & Paykel, GE Monogram, Independent, LG, Marvel, Miele, Sub-Zero, Thermador, U-Line, Viking, and Wolf. Warners' Stellian offers it all—more than 400 products in air conditioning, cooking, dishwashers, freezers, laundry, microwaves, refrigerators, dehumidifiers, and other specialty products.