W.C. Bradley Co. - Introduction

Introduction

1017 Front Avenue
Columbus, Georgia 31902
U.S.A.
Telephone: (706) 571-6056
Fax: (706) 571-6084
Web site: http://www.charbroil.com

Private Company
Founded: 1887 as Carter and Bradley
NAIC: 335221 Household Cooking Appliance Manufacturing

Family owned and operated by a fourth generation, the W.C Bradley Co. is a Columbus, Georgia-based company best known for its Char-Broil barbecue grill division, which is a major producer of gas, charcoal, and electric grills sold under the Char-Broil and Thermos labels. It also manufactures grills for Costco and Sears under the Kenmore brand. Char-Broil is part of the W.C Bradley Co. Home Leisure Group, which includes several other businesses. A full-service fulfillment company, Bradley Direct oversees the company's Grill Lover's catalog and web site business while also offering third parties its call center services, order processing, and shipping capabilities. Operating out of Menomonee Falls, Wisconsin, the Lamplight subsidiary offers indoor lamps and scented candles and outdoor torches, sold under the Lamplight and Tiki labels. Zebco is a Tulsa, Oklahoma-based company that designs and makes fishing tackle. The W.C Bradley Co. also runs the PGA Tour Stop, a 31,000-square-foot golf apparel, shoe, equipment, and gift store located in the World Golf Village in St. Augustine, Florida. Finally, the company operates the W.C Bradley Co. Real Estate Division, which develops and manages more than 60 commercial and residential properties in the Columbus, Georgia market.