Vita Plus Corporation - Introduction

Introduction

1508 West Badger Road
Madison, Wisconsin 53704
U.S.A.
Telephone: (608) 256-1988
Web site: http://www.vitaplus.com

Private Company
Incorporated: 1948
Employees: 130
Sales: $87.6 million (2002 est.)
NAIC: 311119 Other Animal Food Manufacturing; 325411 Medicinal and Botanical Manufacturing

Based in Madison, Wisconsin, Vita Plus Corporation is an employee-owned manufacturer of animal and livestock feed, supplements, and base mixes. According to the company, it mainly serves livestock producers in the midwestern United States—including its home state of Wisconsin, as well as Illinois, Indiana, Iowa, Michigan, Minnesota, Ohio, and South Dakota—through more than 200 dealers and "on-farm feed manufacturers."

Along with supplying feed products to farmers, Vita Plus considers itself to be a "technology interpreter" by conferring with a wide variety of agricultural experts in the development of its products. These experts include industry leaders, production managers, as well as private and university-based researchers and scientists.