Under Armour Performance Apparel | Introduction
Introduction
1020 Hull Street
Baltimore, Maryland 21230-2080
U.S.A.
Toll Free: (888) 427-6687
Fax: (410) 468-2516
Web site: http://www.underarmour.com
Private Company
Founded: 1996 as Under Armour Athletic Apparel
Employees: 200
Sales: $110 million (2003 est.)
NAIC: 315999 Other Apparel Accessories and Other Apparel Manufacturing
The products of Under Armour Performance Apparel have become the top choice of athletes around the world to wear under their uniforms or during workouts. It all began with college football player Kevin Plank, who designed a T-shirt to draw sweat away from the body and into a lightweight microfiber fabric. Though moisture-wicking fabric was not a new concept, Plank's lingerie-feeling garments became a sensation when they kept football players at the University of Maryland, Georgia Tech, and Arizona State University dry and comfortable during practices and games. Under Armour has since conquered the sports world. Football, baseball, soccer, and hockey players, as well as NASCAR drivers and Olympians, wear its superior duds.