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Introduction

17901 Von Karman
Irvine, California 92614
U.S.A.
Telephone: (949) 863-4500
Fax: (949) 863-2252
Web site: http://www.tacobell.com

Wholly Owned Subsidiary of YUM! Brands Inc.
Incorporated: 1962
Employees: 166,000
Sales: $1.7 billion (2004)
NAIC: 722211 Limited-Service Restaurants

Taco Bell Corporation is a California-based fast service restaurant chain that specializes in Mexican-style fast food. Taco Bell, with 2004 combined company and franchisee sales reaching $5.7 billion dollars, holds the largest share of the Mexican-style restaurant market in the United States. More than 35 million consumers visit a Taco Bell each week and over 80 percent of its 6,500 locations are franchised. The company, with restaurants in Canada, Guam, Aruba, Dominican Republic, Chile, Costa Rica, Guatemala, Puerto Rico, Ecuador, Hawaii, Asia, and Europe, operates as a subsidiary of YUM! Brands Inc., the largest restaurant company in the world.

1. Introduction
2. Taco Bell Precursor Opens in 1946
3. Bell Experiments with Tacos in 1950s
4. First Taco Bell in 1962
5. Public Offering in 1966
6. PepsiCo Leadership in the Late 1970s
7. Successful Pricing and Production Changes in the Late 1980s
8. Expansion in the 1990s
9. Spinoff in 1997
10. Overcoming Problems in the 2000s
11. Principal Competitors
12. Further Reading
13. Copyright Page
14. About Page