Home > International Directory of Company Histories > New Balance Athletic Shoe, Inc. - Introduction

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Introduction

20 Guest Street, Brighton Landing
Boston, Massachusetts 02135-2088
U.S.A.
Telephone: (617) 783-4000
Toll Free: (800) 343-1395
Fax: (617) 787-9355
Web site: http://www.newbalance.com

Private Company
Incorporated: 1906 as The New Balance Arch Company
Employees: 2,400
Sales: $ 1.3 billion (2004 est.)
NAIC: 316210 Footwear Manufacturing

New Balance Athletic Shoe, Inc., manufactures running, hiking, tennis, basketball, and cross-training shoes, offering its footwear in a broad range of width sizes. New Balance, in contrast to its larger competitors, manufactured nearly all of its footwear in the United States, as opposed to manufacturing its merchandise overseas. The company's five company-owned manufacturing facilities during the late 1990s were all located in Massachusetts and Maine. In addition to its lines of footwear, New Balance also produces a variety of athletic apparel.

1. Introduction
2. Early 20th Century Origins
3. New Ownership in the 1970s
4. Energetic Growth Begins in the Mid-1970s
5. New Balance Falters During the Late 1980s
6. Flourishing in the 1990s and Beyond
7. Further Reading
8. Copyright Page
9. About Page