New Balance Athletic Shoe, Inc. - Further Reading

Further Reading

Abel, Katie, "A Balancing Act: Jim and Anne Davis Have Always Had More on Their Minds, and Hearts, than Athletic Shoes," Footwear News, December 9, 2002, p. 44.

Finegan, Jay, "Surviving in the Nike/Reebok Jungle," Inc., May 1993, p. 98.

Fonda, Daren, "Sole Survivor: Making Sneakers in America is So Yesterday. How Can New Balance Do It–and Still Thrive?," Time, November 8, 2004.

Gatlin, Greg, "New Balance Stepping Out from Its Sole Business, Boston Herald, April 1, 2004, p. 41.

Kurlantzick, Joshua, "New Balance Stays a Step Ahead," U.S. News & World Report," July 2, 2001, p. 34.

Melville, Greg, "Balancing Act; Bolstered This Year by Innovative New Products New Balance Continues To Buck the Odds in the Flagging Athletic Industry," Footwear News, December 15, 1997, p. 9.

"New Balance is Running Around Asia," AsiaPulse News, October 8, 2002.

Tedeschi, Mark, "New Balance Looks To Double Sales," Footwear News, January 28, 1991, p. 73.

——, "New Balance Targets $200 Mil. Sales," Footwear News, June 29, 1992, p. 15.

——, "The SGB Interview," Sporting Goods Business, February 4, 1998, p. 38.