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Introduction

Corso Vittorio Emmanuele 11 42
Torino I-10123 TO
Italy
Telephone: +39 11 81081
Fax: +39 011 8108200
Web site: http://www.martini.com

Wholly Owned Subsidiary of Bacardi-Martini
Incorporated: 1847 as Distilleria National di Spirito di Vino
Employees: 400
Sales: EUR 290 million ($320 million) (2002)
NAIC: 312130 Wineries; 312140 Distilleries

1. Introduction
2. Making Drinks History in the 19th Century
3. Building a Global Brand in the 20th Century
4. Forming a Global Drinks Giant for the New Century
5. Principal Competitors
6. Further Reading
7. Copyright Page
8. About Page