Maidenform, Inc. | Introduction
Introduction
154 Avenue E
Bayonne, New Jersey 07002-4435
U.S.A.
Telephone: (201) 436-9200
Fax: (201) 436-8322
Web site: http://www.maidenform.com
Private Company
Incorporated: 1925 as Enid Manufacturing Company
Employees: 4,000
Sales: $250 million (2001 est.)
NAIC: 315231 Women's and Girls' Cut and Sew Lingerie, Loungewear, and Nightwear Manufacturing; 448190 Other Clothing Stores; 454111 Electronic Shopping
Maidenform, Inc. is one of the nation's leading manufacturers of brassieres and other articles of women's intimate apparel. It was a pioneer in the development of brassieres and for many years produced and sold more bras than any other company. In addition to its flagship Maidenform brand, the company also markets Lilyette full-figure bras and Flexees shapewear. Maid-enform's products are sold nationwide through department and discount stores, as well as directly from the company in its outlet stores and via the corporate web site. Known as the grande dame of the foundations industry, Maidenform was a family-owned and family-run company for 75 years before being forced to file for bankruptcy protection in July 1997. Two years later the company emerged from bankruptcy aided by the financial assistance of General Electric Capital Corporation, with Oaktree Capital Management, LLC, an investment firm specializing in troubled companies, holding a majority stake.