Lazy Days RV Center, Inc. - Introduction

Introduction

6130 Lazy Days Boulevard
Seffner, Florida 33584-2968
U.S.A.
Telephone: (813) 246-4999
Toll Free: (888) 500-4408
Fax: (813) 246-4408
Web site: http://www.lazydays.com

Private Company
Incorporated: 1976
Sales: $750 million (2003 est.)
NAIC: 441210 Recreational Vehicle Dealers

Based in Seffner, Florida, ten miles north of Tampa Bay, Lazy Days RV Center, Inc. has mixed aspects of Wal-Mart and Disney World to become the world's largest seller of recreational vehicles. The dealership's "SuperCenter" occupies 150 acres and has available for sale more than 1,200 RVs, covering 150 models from 18 manufacturers and ranging in price from less than $10,000 for basic units to more than $1 million for luxury coaches. Units are presented in a park-like setting, unlocked and open for customer inspection. Each year Lazy Days serves more than 300,000 complimentary breakfasts and lunches to customers and prospects. The SuperCenter also includes an RV park capable of accommodating 300 RVs, a 12,000-square-foot RallyCenter, banquet kitchen, screened-in swimming pool, tennis courts, a Camping World store, Flying J RV Travel Plaza, and a Cracker Barrel restaurant. The Super-Center is so large that Lazy Days maintains a fleet of some 170 six-passenger golf carts to transport employees and customers around the lot. In addition, the site includes some 275 service bays, with 24 service bays making up the largest RV collision center in the country. The company also maintains three massive paint booths capable of handling three 45-foot RVs simultaneously. For customers who buy luxury motor homes costing more than $250,000, Lazy Days also provides Crown Club membership. In addition to first-class check-in for RV service, members have access to an exclusive clubhouse on the Super-Center grounds, where they are served free meals and cocktails in an opulent setting. Because of all that Lazy Days has to offer, its SuperCenter has become a major RV tourist attraction in itself, each year attracting more than 1.25 million visitors from all over the world. Although the New York City private equity firm of Bruckmann, Rosser, Sherrill & Co. bought the company in 2004, it continues to be run by Don Wallace, whose family founded Lazy Days.