La Senza Corporation | Introduction
Introduction
1604 St. Regis Boulevard
Dorval, Quebec H9P 1H6
Canada
Telephone: (514) 684-7700
Toll Free: (877) 644-0551
Fax: (514) 684-0258
Web site: http://www.lasenza.com
Public Company
Incorporated: 1982 as Suzy Shier Inc.
Employees: 6,063
Sales: $189.1 million (2003)
Stock Exchanges: Toronto
Ticker Symbol: LSZ
NAIC: 448120 Women's Clothing Stores
La Senza Corporation is a major Canadian retailer of women's lingerie and apparel, avoiding the sexy niche carved out by Victoria's Secret and Fredericks of Hollywood in favor of focusing on high quality merchandise sold at affordable prices. Based near Montreal, the company owns and operates more than 200 La Senza Lingerie stores in Canada, and another 140 stores located in 18 countries, which includes licensed operations in the United Kingdom, the Middle East, and elsewhere. In addition, the company owns and operates more than 80 La Senza Girl stores, which target girls between 8 and 14 years of age. Through subsidiary Wet Seal, the company has operated in the United States since 1984, but only since 2003 has it attempt to crack the U.S. market with La Senza Lingerie. Although a public company, La Senza is 90 percent owned by chairman and CEO Irving Teitelbaum.