Jones Soda Co. - Introduction

Introduction

234 9th Avenue North
Seattle, Washington 98109
U.S.A.
Telephone: (206) 624-3357
Toll Free: (800) 656-6050
Fax: (206) 624-6857
Web site: http://www.jonessoda.com

Public Company
Incorporated: 1987 as Urban Hand Limited
Employees: 38
Sales: $20.1 million (2003)
Stock Exchanges: Over the Counter
Ticker Symbol: JSDA
NAIC: 311421 Fruit and Vegetable Canning; 312111 Soft Drink Manufacturing

Jones Soda Co. develops and markets alternative beverages under the Jones Soda Co. and WhoopAss labels. The company's Jones Soda Co. brand constitutes its main product line, composed of its selection of 15 Jones Soda Co. flavors and several product extensions of its Jones Soda Co. line, including sugar-free versions of its Jones Soda Co. line, Jones Naturals, a selection of noncarbonated juices and teas, and Jones Energy, citrus drinks competing in the energy category of the alternative beverage market. The company's WhoopAss brand, operated through a subsidiary company, also competes in the energy category of the alternative beverage market. Jones Soda Co.'s products are sold in 39 states in the United States and in seven provinces in Canada. The beverages are sold primarily through independent distributors to convenience stores, delicatessens, and supermarkets, but the company also employs a "direct to retail" business strategy, selling its beverages directly to retailers. Toward this end, Jones Soda Co. has reached agreements to sell its beverages in stores operated by Barnes & Noble, Panera Bread Company, CostPlus World Markets, and Starbucks Coffee Company.