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Introduction

130 Fifth Avenue
New York, New York 10011
U.S.A.

Telephone: (212) 798-7500
Fax: (212) 798-7501
Web site: http://www.interbrand.com

Wholly Owned Subsidiary of Omnicom Group Inc.
Founded: 1974 as Novamark
Employees: 1,000
Sales: $140 million (2003)
NAIC: 541611 Administrative Management and General Management

Interbrand Corporation is a subsidiary of Omnicom Group Inc., the world's largest advertising conglomerate. Interbrand is devoted to all aspects of branding, helping clients to develop new brand names or reposition existing ones through proprietary research methodologies. The company also designs the necessary graphics, and offers assistance in introducing brands across markets, protecting them, and determining their market value. In addition to its headquarters in New York City, Interbrand maintains more than 40 offices in 25 countries around the world.

1. Introduction
2. Founder Becoming Involved in Branding in the 1970s
3. A New York Office and a New Name in the Late 1970s
4. Company Perspectives:
5. New Ownership in the Early 1990s
6. Principal Competitors
7. Key Dates:
8. Further Reading
9. Copyright Page
10. About Page