Fallon Worldwide - Introduction

Introduction

901 Marquette Avenue
Minneapolis, Minnesota 55402-3281
U.S.A.
Telephone: (612) 321-2345
Fax: (612) 321-2346
Web site: http://www.fallon.com

Wholly Owned Subsidiary of Publicis Groupe S.A.
Founded: 1981 as Fallon McElligott & Rice
Employees: 500
Gross Billings: $900 million (2005 est.)
NAIC: 541810 Advertising Agencies; 541830 Media Buying Agencies; 541840 Media Representatives; 541890 Other Services Related to Advertising

With 25 years in the business, Minneapolis-based Fallon Worldwide has emerged as one of the world's most creative advertising agencies, with international offices in Brazil, Hong Kong, Japan, London, and Singapore. The agency was a national powerhouse in the 1990s as Fallon McElligott, but changed its name and aspirations after being bought by the Paris-based Publicis Groupe S.A. in 2000. The firm has been named Agency of the Year multiple times by several trade organizations and won numerous awards for its quirky fare, such as the "Cat Herders" (for EDS), "The Hire" short films (for BMW of North America), Citibank's humorous identity theft sketches, and the "But I did spend the night at a Holiday Inn Express last night" promos for Holiday Inn Express. Fallon Worldwide's annual billings swelled from less than $150 million in 1990 to more than $1 billion in 2000, with a growing list of blue-chip clients that has included Amazon.com, British Broadcasting Company (BBC), Dave & Buster's, Dyson Ltd., Foster's Lager, Ikea, Lee Jeans, MTV, Sony Corporation, Starbucks, and United Airlines.