Home > International Directory of Company Histories > Elektra Entertainment Group - New Ownership in the 1990s

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New Ownership in the 1990s

With the rise of digital technology and the Internet, the music business as a whole was presented with a host of challenges in the new century, and the industry braced itself for a period of what promised to be revolutionary changes. A number of restructurings ensued, and in March 2004 Elektra was recast, along with the Atlantic and Lava record labels, as part of a single entity called Atlantic Records Group. Rhone and other senior executives were ousted in favor of a management team headed by new Atlantic chairman Jason Flom, Lava's founder, who was known for developing such 1980s acts as Twisted Sister and Skid Row and in the 1990s signed artists Tori Amos, Matchbox Twenty, and Kid Rock. The mandate of the new Atlantic group was to devote less resources to promotion and return to its core mission—to identify and develop new talent. Elektra's Rhone was clearly a survivor and would likely find a new position in the industry. So too, Elektra, after more than 50 years in operation, would likely continue to find a way to build upon its storied legacy.

1. Introduction
2. Origins in the Postwar Era
3. Early 1950s Expansion
4. New Leadership in the 1970s
5. New Ownership in the 1990s
6. Principal Competitors
7. Further Reading
8. Copyright Page
9. About Page