E*Trade Financial Corporation | Introduction
Introduction
4500 Bohannon Drive
Menlo Park, California 94025
U.S.A.
Telephone: (650) 331-6000
Toll Free: (800) 387-2331
Web site: http://www.etrade.com
Public Company
Incorporated: 1982 as TradePlus Inc.
Employees: 3,500
Sales: $1.325 billion (2002)
Stock Exchanges: New York
Ticker Symbol: ET
NAIC: 523110 Investment Banking and Securities Dealing; 523120 Securities Brokerage; 523999 Miscellaneous Financial Investment Activities; 523910 Miscellaneous Intermediation
E*Trade Financial Corporation operates as a diversified financial services holding company. Considered a pioneer in the online trading world, E*Trade was forced to expand its services when the dot-com bubble burst—an event that left many pure play online companies scrambling to shore up revenues and profits. As such, the firm not only offers online investing and trading to its four million customers but a host of other financial services related to wealth management and banking. E*Trade touts its products and services to retail, corporate, and institutional customers. Its clients can access account information online and through E*Trade Centers and automated teller machines located throughout the United States. Christos Cotsakos led the company through its stellar growth period in the late 1990s but stepped down in 2002. Mitchell H. Caplan was named his replacement and is leading the charge to transform E*Trade into a multi-faceted financial services concern. In 2003, the company changed its name from E*Trade Group Inc. to E*Trade Financial Corporation.