Campofrío Alimentación S.A - Introduction

Introduction

Avenida de Europa, 24
Parque Empresarial La Moraleja
28108 Madrid
Spain
Telephone: +34 91 484 2700
Fax: +34 91 661 5345
Web site: http://www.campofrio.es

Public Company
Incorporated: 1956
Employees: 9,037
Sales: EUR 1.42 billion ($1.4 billion) (2002)
Stock Exchanges: Madrid
Ticker Symbol: CPF
NAIC: 311612 Meat Processed from Carcasses; 311611 Animal (Except Poultry) Slaughtering; 424470 Meat and Meat Product Merchant Wholesalers

Having long dominated its domestic market, Spain's Campofrío Alimentación S.A has set out to become one of the leading cured and processed meat companies in Europe. Campofrío produces a full range of deli meat products, including the Spanish ham favorite Serrano, as well as chorizo sausages, salami, and other cold cuts. The company also produces fresh and prepared foods for the restaurant and catering circuit. In addition to its own brand name, Campofrío has amassed a strong collection of brands, including longtime Spanish market rivals Oscar Mayer and Navidul Revilla; France's Montagne Noire; Poland's Morliny; and Russia's Kampomoc. Spain remains the company's primary market, at more than 68 percent of its sales of EUR 1.4 billion in 2002. Between its own brands and its private label production, Campofrío holds more than 20 percent of the Spanish cured and deli meats market. In addition, Campofrío has long pursued international growth, and has built up market leadership in Poland and France, and strong positions in Russia and Romania, with its sales and distribution network stretching throughout most of western and eastern Europe. The European Union countries accounted for nearly 11.5 percent of sales in 2002. Campofrío also operates internationally, balancing its 14 production plants in Spain with 12 plants in its European markets, including six in France. Hormel Foods of the United States holds a 21 percent stake in Campofrío; the founding Ballvé family, including CEO and Chairman Pedro Ballvé, hold 45 percent of the company, which is listed on the Madrid stock exchange's Mercado Continuo.