Adam Opel AG - Further Reading

Further Reading

Birch, Stuart, "MAXX Effort from Opel," Automotive Engineering, July 1995, pp. 45–47.

Crate, James R. "Scandal at Opel May Have Led to Suicide," Automotive News, July 10, 1995, pp. 1–2.

Culp, Eric, "GM Puts a New Man at the Wheel," European, May 25, 1998, pp. 22+.

Geddes, John M., "Ford and G.M. Cut Back at German Subsidiaries," New York Times, November 23, 1979.

"Getting into Gear," Forbes, April 10, 1995, p. 116.

Gooding, Kenneth, "A German Gear Change for General Motors," Financial Times, November 18, 1980.

Haasen, Adolf, "Opel Eisenach GmbH—Creating a High-Productivity Workplace," Organizational Dynamics, March 1, 1996, pp. 80–85.

Kranz, Rick, "Opel to Replace Lineup by '06," Automotive News, October 6, 2003, p. 17.

Kurylko, Diana T., "GM Seeks New Role for Harried Opel Unit," Automotive News, July 21, 1997, p. 1.

——, "Hendry Oversees Opel's Rüsselsheim Rebirth," Automotive News, June 21, 1999, p. 24D.

——, "Once-Grimy Eisenach Becomes Opel's Jewel," Automotive News, November 11, 1996, p. 42A.

——, "Spirit of Daring Lives in Opel's Radical Maxx," Automotive News, March 25, 1996, p. 31.

Lewandowski, Jürgen, Opel: Das Unternehmen, die Automobile, die Menschen, Munich: Südwest Verlag, 1992.

Miller, Karen Lowry, "GM's German Lessons," Business Week, December 20, 1993, pp. 67–68.

——, "Something's Rotten in … Germany?" Business Week, August 7, 1995, p. 44.

Miller, Scott, "Car Wars: Opel Gets Its Act Together As Market Opens Up in Europe," Wall Street Journal Europe, September 13, 1999, p. 1.

——, "GM's Opel Veers Off Course," Wall Street Journal Europe, June 13, 2000, p. 25.

——, "How Opel Went from Wunderkind to Problem Child," Wall Street Journal Europe, March 28, 2001, p. 1.

——, "Opel's Hendry Quits, Dealing Blow to GM," Wall Street Journal Europe, January 18, 2001, p. 1.

——, "Opel Steers a New Course with 1 Billion Euro Restructuring," Wall Street Journal Europe, August 16, 2001, p. 1.

——, "Opel to Speed Its Restructuring Plan, Slashing 2,500 Jobs Early This Year," Wall Street Journal Europe, January 17, 2002, p. 4.

Mitchener, Brandon, "Driving Ambition: GM's Opel Subsidiary Frets Over Pitfalls of Globalization Push," Wall Street Journal Europe, February 26, 1998, p. 1.

——, "GM's Opel Plans New Enterprise, More Cost Cuts," Wall Street Journal, February 7, 1997, p. A9B.

——, "GM Takes a Gamble on Eastern Europe," Wall Street Journal, June 23, 1997, p. A10.

Mitchener, Brandon, and Rebecca Blumenstein, "GM's Adam Opel Ranks Grow Skeptical As Unit Becomes Focus of Globalization," Wall Street Journal, June 18, 1997, p. A6.

Mullins, Peter J., "GM Battles Back in Europe," Automotive Industries, November 1988, pp. 40–41.

Riedel, Manfred, Friedrich Lutzmann: Ein Pionier des Automobilbaues, Dessau, Germany: Anhaltische Verlagsgesellschaft, 1999.

Tagliabue, John, "European Push by G.M., Ford," New York Times, October 19, 1982.

——, "G.M.'s Sputtering Opel Unit," New York Times, June 24, 1986.

Teitelbaum, Richard S., "GM's Man in New Germany," Fortune, October 22, 1990, p. 155.

Stationen: 125 Jahre Opel, Rüsselsheim, Germany: Adam Opel AG, 1987.

Welch, David, "Has GM Pulled Opel Out of Its Skid?," Business Week, October 28, 2002, p. 52.

——, "The Sexing-Up of Opel: GM's Dowdy Carmaker Is Doing Some Major Image Work," Business Week, October 1, 2001, p. 84.

White, Joseph B., "Driver's Seat: Opel Shake-Up Tests GM Efforts to Unite World-Wide Units," Wall Street Journal Europe, October 26, 1998, p. 1.

Widman, Miriam, "GM Thrives in Eastern Germany," Journal of Commerce, May 28, 1991.

Woodruff, David, "Can Opel Deliver the "World Cars' GM Needs?," Business Week, December 4, 1995, pp. 52–53.

Woodruff, David, and Kathleen Kerwin, "Can GM Make a U-Turn in Europe?," Business Week, March 16, 1998, p. 31.