5 & Diner Franchise Corporation - Principal Competitors

Principal Competitors

The Johnny Rockets Group, Inc.; Shoney's Inc.; The Steak n Shake Company.

Key Dates:

1980:
Ken Higginbotham acquires a Phoenix coffee shop, his first restaurant venture.
1987:
5 & Diner opens in Phoenix.
1989:
Higginbotham acquires 5 & Diner, turning it into a 50s style diner.
1994:
Second company-owned unit opens in Scottsdale.
2000:
Chain totals 17 units, one of which is company-owned.
2004:
The 5 & Diner menu is revamped.

Further Reading

Blossum, Debbie, "Harley Dealership Gears For Expansion," Tulsa World, March 25, 2005.

"The Country's Hottest Restaurant Market," Nation's Restaurant News, February 21, 1994, p. 52.

Mitchell, L.A., "Nostalgia for '50s Feeds Franchise Boom at 5 & Diner," Arizona Business Gazette, December 12, 1996, p. 5.

Perlik, Allison, "All in the Family: Traditional Family-Dining Concepts Still Hold a Warm Place in Americans' Hearts," Restaurants & Institutions, June 1, 2003, p. 61.

—Ed Dinger