4Kids Entertainment Inc. | Introduction
Introduction
1414 Avenue of the Americas
New York, New York 10019
U.S.A.
Telephone: (212) 758-7666
Fax: (212) 754-7947
Web site: http://www.4KidsEntertainment.com
Public Company
Founded: 1970 as Leisure Concepts, Inc.
Employees: 185
Sales: $53.1 million (2002)
Stock Exchanges: New York
Ticker Symbol: KDE
NAIC: 512110 Motion Picture and Video Production; 512191 Postproduction and Other Postproduction Services; 515120 Television Broadcasting; 517510 Cable and Other Program Distribution
Little known until the late 1990s when Pokémon swept the planet, 4Kids Entertainment Inc. is the parent company of Leisure Concepts Inc., which was the sole licensing agent of the Pokémon phenomenon and rode an impressive wave of merchandising that extended from Nintendo's Game Boy to include a highly rated television series, two feature films, trading cards, action figures, apparel, home textiles, numerous book series, and even music. Yet Pokémon is not the only star of the 4Kids licensing stable, which includes Yu-Gi-Oh!, Teenage Mutant Ninja Turtles, the Hulk, Cabbage Patch Kids, Charlie Chan, a wide array of Nintendo characters and products, World Championship Wrestling, and Monster Jam truck rallies and toys.