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Principal Competitors

Johnson & Johnson; Henkel KGaA; Avery Dennison Corporation; S.C. Johnson & Son, Inc.

1. Introduction
2. Rough Start As Sandpaper Maker: 1900s–10s
3. Legacy of Innovation: 1920s–40s
4. Growing Reputation: 1950s
5. Skyrocketing 1960s to Earthly Ups and Downs in the 1970s and 1980s
6. Challenges of the 1990s
7. Early 21st Century: Outsider at the Helm for the First Time
8. Principal Subsidiaries
9. Principal Operating Units
10. Principal Competitors
11. Further Reading
12. Copyright Page
13. About Page