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zainabsaleem
zainabsaleem
Student
High School - 12th Grade

What are the major problems faced by coca cola in Pakistan?

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Posted by zainabsaleem on Sunday November 1, 2009 at 9:28 PM and tagged with business, pakistan.

Answers:


  1. akannan Teacher
    Middle School

    eNotes Editor

    Similar to any Western company trying to make inroads into a foreign market, Coca- Cola has some significant challenges in a nation like Pakistan.  The primary challenge would be to convince a nation that is foreign to it to embrace it.  This is a challenge faced by any company seeking to broaden its horizons, but more valid in a nation like Pakistan.  While there are a preponderance of young people in it, there is also a strong element of traditionalist and orthodox society, which might not be as open or receptive to the Western company as it might like.  Along these lines, individuals who are seeking to fight the cultural battle with the West might see the Coca- Cola brand as representing a form of cultural imperialism or economic imperialism, saddling the company with more baggage than they would want to face.

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    Posted by akannan on Monday November 2, 2009 at 1:27 PM