Business
Major Marketing Campaigns
In depth looks at more than 500 famous and successful marketing campaigns from more than 300 companies, selected for their conceptual value or innovation; the importance of the company or brand for which it was run; and its effectiveness in selling the advertised product or service.
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Business Biographies
More than 600 biographies of prominent business people from around the world. Intended for reference use by management students, librarians, educators, historians, and others who seek information about the people leading the world's biggest and most influential companies.
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Business Plans
A collection of more than 250 actual business plans spanning a wide spectrum of industries. All are examples of real business plans by actual entreprenuers and companies.
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Encyclopedia of Business
The second edition of the Encyclopedia of Business (EOB) presents a fully revised and expanded look at subject matter germane to the universe of knowledge found in the major business disciplines. Featuring more than 700 entries.
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Encyclopedia of Management
The Encyclopedia of Management's essays offer a unique starting point for individuals seeking comprehensive information that can't be adequately conveyed through brief dictionary-like definitions.
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Encyclopedia of Small Business
More than 600 entries on a variety of topics, including new entries expanding the Encyclopedia's coverage of electronic commerce, Internet security, and other issues that have arisen to challenge small business owners.
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Company Histories
Detailed information on 1,677 of the world's most interesting and important companies.
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Encyclopedia of Finance
This two-volume collection of more than three hundred entries presents a wealth of information about the major functional areas of business: accounting, economics, finance, information systems, law, management, and marketing.
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