Staging Shakespeare: Playbills
Tuesday, July 29th, 2008Creating a program, or playbill, for your production is a wonderful way to showcase your actors, technical crew, and anyone who has helped you make your play a success! It can also be a lucrative fundraising venture, so I highly recommend that you use it as such!
Last year I made our playbill as a Word document. This worked very well for my needs as I was the most familiar with that particular program. In addition, when we started selling ads to local businesses, it was very simple to import pdf or jpg files into the playbill. The one thing that was difficult about using Word for this project, however, was the fact that I couldn’t tell which pages would end up next to each other in the finished product. As far as I’ve been able to figure out, Word is simply not designed to do that. So I had to do a lot of draft prints, cutting and pasting, and trying to figure out where the various items in the playbill would be placed. Nonetheless, I was quite pleased with the end product and had fun doing it!
This year, with our shortened production time, I asked one of the cast moms to take on this project for me. She and her husband worked in Microsoft Publisher, which is actually designed to do projects like playbills…little did I know there was something out there that would have made last year’s playbill so much easier to create! I have been so very grateful to this kind lady for taking over the playbill for me. As much as I enjoyed doing it last year, I simply did not have the time this year…lesson to be learned from this? Delegating can be your friend!
Our playbill consists of a synopsis of the play, to help the audience understand what’s happening (Shakespeare? Hard to understand? Bite my tongue!!!); a director’s note (written by yours truly) on whatever subject seems appropriate to the production; and cast pictures and biographies. Last year I had the kids answer several questions about their hobbies and interests, their previous acting experience, and their favorite subjects in school. This year we focused only on their previous Highland Player acting experience; gave them the opportunity to thank people they are grateful to; and one thing they would like the audience to know about them. I think I like this format better as it gives the kids a chance to express themselves and be creative, even if the one thing they choose to tell the audience is that they’re in the play this summer!
With regards to advertisements…here is what we do, but I’m sure there are many more ideas out there on this topic, so if you have suggestions for me, please comment below and let me know what your group does and what has worked (and NOT worked) for you! When I first decided to sell ads in our playbill as a fundraiser, I knew that although I wanted the Highland Players to earn money for future productions, I also wanted to be sure the ads were affordable for small, local businesses. From what I understand, advertisements in professional theatre playbills are extremely expensive, and I wanted to help area merchants get some inexpensive advertising in our playbill. So we sold 1/4 page ads for $15, 1/2 page ads for $25, and full page ads for $40. We also sold “break a leg” personal greeting ads to families and friends of the cast, giving them the 1/4 page size for $10. When it came time to actually visit businesses to sell advertising, I turned this portion of the project over to my cast. Last year they could see that I was rapidly becoming overwhelmed with everything I had taken on, so my “Benedick” had me pass around my list of businesses, then told everyone in the cast to sign up for at least two businesses. I was so relieved and pleased with the cast for jumping in and helping…and as we all know, businesses hate to say no to kids who are trying to raise money for something worthwhile!
So how lucrative is this fundraiser? Well, from our point of view, with no budget at all to work with, it was an enormous help. Last year we made $450 by selling advertising in our playbill, which not only covered the cost of printing the playbill, but also went toward other projects, like my initial outlay for having our scripts printed. This year we made $495, which is again a tremendous help to a fledgling drama troupe. And putting all thoughts of fundraising aside, a playbill makes for a wonderful keepsake for family, friends, and cast members who will enjoy perusing their pictures and biographies, and reminiscing about a wonderful experience in their lives, for many years to come. And it’s become a tradition for me to not give the cast their playbills until Opening Night…it’s something to look forward to, yes, but it also gives them something to read and enjoy backstage while trying to settle their nerves! ![]()




I recently read about a new 
