Apostrophe with that?
Sunday, March 30, 2008
Daniel Dyer
Cleveland’s Plain Dealer
Normally I’m not abnormal. I don’t grind my teeth, celebrate Lizzie Borden’s birthday (July 19, 1860), murder an old man in his sleep because his filmy eye annoys me. I leave well enough alone. Let sleeping dogs lie. Etc.
But a recent contretemps with Starbucks nearly set my teeth-agrinding and got me reading Edgar Allen Poe again. I was at the drive-thru, waiting at the window for delivery of my grande decaf (”no room, please”). And then I saw it. A hand-written sign inside: “Skinny Latte’s.”
Apostrophe S.
When the little glass door slid open, I smiled, thanked the partner, and said (gently, calmly, amiably, sanely): “You know, there shouldn’t be an apostrophe on ‘lattes.’ It’s just a plural.”
She looked at me as if I’d told her I’d found a booger in my brew. But I pressed on: “Why don’t you just, you know, erase the apostrophe?” I smiled.
A horn honked behind me, and I pulled away, satisfied that I had, in my little way, improved the environment.
A few days later. Back at that same window. I looked at the sign: “Skinny Latte’s,” it insisted. I couldn’t be sure, but it seemed as if someone had darkened the apostrophe. Made it bigger.
Read the rest of the article.
Special thanks for Mark for this one!