Personal Selling
Personal entails the face-to-face pitching of a product or service to a prospective buyer. The main thing that sets personal selling apart from other methods of commerce is the intensive inter-personal skills required, given that that the salesperson conducts his or her business with the customer in person.
Personal selling dates back to the Bronze Age. Traveling sales kits made up of bones and stones have actually been found from this era. In the United States, the first salesmen were Yankee peddlers who carried their goods from the east on their backs. They traded clothing, spices, pots and pans, and other household goods to settlers on the western frontier. The father of modern selling techniques is considered to be John Henry Patterson, the...
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