• ORIGIN OF THE MARKETING STRATEGY CONCEPT
• THE NATURE OF MARKETING STRATEGY
• MARKETING STRATEGY TYPES
• MARKETING STRATEGY PROCESS
• FURTHER READING:

While all marketers do not agree on a common definition of marketing strategy, the term generally refers to a company plan that allocates resources in ways to generate profits by positioning products or services and targeting specific consumer groups. Marketing strategy focuses on long-term company objectives and involves planning marketing programs so that they help a company realize its goals. Companies rely on marketing strategies for established product lines or services as well as for...