• THE ORIGINS OF CATALOG MARKETING
• THE GROWTH OF CATALOG MARKETING
• CATALOG MARKETING AND THE INTERNET
• DIFFERENT TYPES OF CATALOGS
• ELEMENTS OF CATALOG MARKETING
• FURTHER READING:

Catalog marketing is a specialized branch of direct marketing. The two disciplines share many of the same characteristics. Like direct marketing, catalog marketing is based on interactivity, or one-to-one communication between the marketer and the prospect or customer. Catalogs always include response devices, and catalogers are able to measure the response to any and every mailing they make. It is safe to say that most at-home shopping takes place through catalogs.

Catalogs...