Also referred to as aversion therapy, a technique used in behavior therapy to reduce the appeal of behaviors one wants to eliminate by associating them with physical or psychological discomfort.
In aversive conditioning, the client is exposed to an unpleasant stimulus while engaging in the targeted behavior, the goal being to create an aversion to it. In adults, aversive conditioning is often used to combat addictions such as smoking or alcoholism. One common method is the administration of a nausea-producing drug...
Source: Encyclopedia of Psychology, ©2005 Gale Cengage. All Rights Reserved. Full copyright.
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