American Values
American Values | Consumerism Can Be a Positive Force
James B. Twitchell, a professor of English at the University of Florida, Gainesville, writes in the following viewpoint that consumerism is, in many ways, a positive force in American society. According to Twitchell, the number of choices available to American consumers makes them feel emancipated and powerful. Furthermore, he contends, the process of consumption can be both pleasurable and meaningful. Twitchell is the author of several books, including Adcult USA: The Triumph of Advertising in American Culture and Lead Us Into Temptation: The Triumph of American...
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- Introduction
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Chapter 1: What Values Should America Uphold?
- Chapter 1 Preface
- Capitalism Promotes Positive Values
- Capitalism Does Not Promote Positive Values
- Religion Is Essential to a Moral Society
- Religion Is Not Essential to a Moral Society
- Society’s Well-Being Depends upon the Traditional Family
- Society’s Well-Being Does Not Depend upon the Traditional Family
- Chapter 1 Periodical Bibliography
- Chapter 2: Is America in Moral Decline?
- Chapter 3: How Do the Media Influence American Values?
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Chapter 4: What Measures Would Improve American Values?
- Chapter 4 Preface
- Shame Deters Immoral Behavior
- Shame Is a Form of Censorship
- The Government Should Legislate Morality
- The Government Should Not Legislate Morality
- Public Schools Should Provide Character Education
- Public Schools Should Not Provide Character Education
- Chapter 4 Periodical Bibliography
- For Further Discussion
- Organizations to Contact
- Bibliography
- Copyright
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