American Values
American Values | Advertising Is Important to Consumers
In the subsequent viewpoint, John Hood asserts that advertising is an essential and valuable element of a free society. Because ads convey crucial information about the price, quality, and availability of products, they save consumers time and energy. In addition, Hood argues, advertising images are responsible for part of the pleasure people take in making purchases. Hood is president of the John Locke Foundation, a think tank based in North Carolina, and the author of The Heroic Enterprise: Business and the Common Good.
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- Introduction
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Chapter 1: What Values Should America Uphold?
- Chapter 1 Preface
- Capitalism Promotes Positive Values
- Capitalism Does Not Promote Positive Values
- Religion Is Essential to a Moral Society
- Religion Is Not Essential to a Moral Society
- Society’s Well-Being Depends upon the Traditional Family
- Society’s Well-Being Does Not Depend upon the Traditional Family
- Chapter 1 Periodical Bibliography
- Chapter 2: Is America in Moral Decline?
- Chapter 3: How Do the Media Influence American Values?
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Chapter 4: What Measures Would Improve American Values?
- Chapter 4 Preface
- Shame Deters Immoral Behavior
- Shame Is a Form of Censorship
- The Government Should Legislate Morality
- The Government Should Not Legislate Morality
- Public Schools Should Provide Character Education
- Public Schools Should Not Provide Character Education
- Chapter 4 Periodical Bibliography
- For Further Discussion
- Organizations to Contact
- Bibliography
- Copyright
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