Alcoholism | The Government Should Not Regulate Alcohol Advertising

In the fall of 1995, TBWA Chiat/Day, a New York City advertising agency, began pitching a potential ad campaign for Seagram’s Absolut vodka, the number one selling distilled spirit in the United States. It aimed the pitch at a number of cable television networks, including CNN, Comedy Central, E!, and Bravo. The marketing probe by Seagram America initiated what has become a direct challenge to a voluntary broadcast ban, begun in 1936 for radio and in 1948 for television, by the Distilled Spirits Council of the U.S. (DISCUS). The Washington, D.C.–based national industry association,...

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