After more than 50 years of honoring its pledge not to advertise distilled spirits in the broadcast media, the liquor industry, in November 1996, finally lost its grip on good corporate citizenship. Following the lead of the Seagram Company, which began airing advertisements for its Crown Royal Canadian whiskey on a Corpus Christi, Texas, television station in June of that year, the Distilled Spirits Council of the United States (DISCUS) abandoned its longstanding, voluntary ban on broadcast liquor advertisements. As recently as 1993, its president had described the ban to a Senate...
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