Alcohol | Alcohol Advertising Targeted to Youth May Not Cause Abuse

The alcoholic beverage industry practices effective voluntary self-regulation in concert with trade associations and federal agencies, the International Center for Alcohol Policies (ICAP) argues in the following viewpoint. The center further contends that the Federal Trade Commission (FTC) has concluded that the industry does not direct alcohol advertising to young audiences. Moreover, despite critics’ claims that exposure to alcohol advertising could lead youths to abuse alcohol, there is no conclusive evidence that such advertising influences drinking beliefs. The International...

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