Jul 24, 2008
On February 21, 1925, a new magazine made its debut. Edited by Harold Ross, financed by Raoul Fleischman (heir to General Baking Company money), and named by John Peter Toohey, a specialist in public relations, the fledgling publication was designed to reflect contemporary urban America. According to the prospectus circulated by Ross in late 1924, “Its general tenor will be one of gaiety, wit and satire, but it will be more than a jester. It will not be what is commonly called highbrow or radical. It will be what is commonly called sophisticated. . . .”
The New Yorker...
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