American Decades
Ethnic Consciousness
Pride.
Ethnic pride reappeared in the 1970s in a wave of group consciousness and group identification among members of virtually all ethnic and racial groups. While ethnic and racial pride had always been quietly present in American life, even becoming an intellectual vogue in the early part of this century, since World War I ethnic consciousness had been subsumed to Anglo-Saxon culture and the melting-pot tradition. Stimulated by the success of the Black Power movement and by conservative political appeals to white ethnic voters, pride in one's own roots became popular.
Black Pride.
The second phase of the civil rights movement of the 1960s, focused on black nationalism and militance, spawned the soul culture of the 1970s. Rejecting white standards of beauty, art, and culture, blacks reclaimed their African heritage. The Afro or "natural" hairstyle rejected conking and other methods of making African-American hair...
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1970's Lifestyles and Social Trends
