Changing Gender Roles
"Coffee, Tea, or He"
Magazine article
By: Anonymous
Date: March 19, 1973
Source: Newsweek, March 19, 1973, p. 65.
"You've Come a Long Way, Baby"
Advertisement
By: Philip Morris Company
Source: Philip Morris Company. "You've Come a Long Way, Baby." Advertisement for Virginia Slims. Reprinted in The Advertising Archive, Ltd. Image Ref.: 30520065.
Introduction
The changing gender roles of the 1970s resulted in part from the legal and social developments that overturned traditional gender concepts during the 1960s. Through the early 1960s, newspaper job ads routinely divided jobs into "male" and "female" employment; the women's jobs typically paid less than the men's jobs, even if the work itself was essentially the same. As the Civil Rights movement put discrimination on the nation's legal agenda, however, many...
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1970's Lifestyles and Social Trends Primary Sources
The 1970's: Primary Sources
