American Decades

Important Events in Fashion and Design, 1970–1979

According to Rosemary McMurty, vice-president of McCall Patterns, denim blue jeans are "the youth status symbol of the world."
Young fashion is found in Army Navy surplus stores and thrift shops.
The miniskirt continues to grow in popularity.
The unisex T-shirt-and-jeans look becomes the uniform of choice for the college and high-school set.
The shag haircut is the ultimate unisex hairstyle.
The weekly haircut for men ends. Barbers complain that they are losing business as more men keep their hair long or go to salons for stylized haircuts.
New words are: hassle, rip-off, preppie, fast-food, put down.
American automobile producers suffer a 10 percent decline in car sales during the 1970 model year due to new fuelefficient foreign imports.

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