Sony Walkman Advertisement
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By: Sony Corporation
Date: 1978
Source: Sony Walkman Advertisement. The Advertising Archive Image no. 30506755.
About the Organization: In 1946 a group of engineers formed the Tokyo Telecommunications Engineering Corporation. The group had worked in Japan during World War II developing military equipment. The company would be renamed Sony and over the next half century, it would become a world leader in the development of electronic equipment, including such household items as transistor radios, tape recorders, televisions, and computers.
Introduction
In 1978, legend has it that Sony president Akio Morita decided he would like to listen to his own selections of music while flying on airplanes. He brought the idea to the company, and soon, the simple, hand-sized cassette player with lightweight headphones was out on the market. Another story credits...
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1970's Fashion Primary Sources
The 1970's: Primary Sources
