The Nike "Swoosh"
Logo
By: Caroline Davidson
Date: 1971
Source: The Nike "Swoosh." The Advertising Archive. Image no. 30521234.
About the Designer: Caroline Davidson (1952–) was a student at Portland State University in 1971 when she developed the Nike logo. She ran an independent design firm for nearly thirty years in Portand before retiring.
Introduction
Nike, perhaps the best known athletic shoe company in the world, was founded by Phil Knight in 1971. Before founding Nike, Knight had spent years after college and military service distributing athletic shoes to college track and field teams. Knight had run track at the University of Oregon at the end of the 1950s, and he and his coach had searched for appropriate running shoes. His interest in developing a lightweight shoe for the University of Oregon's team, along with his search for a career that would allow him to stay...
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1970's Fashion Primary Sources
The 1970's: Primary Sources
