"Franchising's Troubled Dream World"
Magazine article
By: Charles G. Burck
Date: March 1970
Source: Burck, Charles G. "Franchising's Troubled Dream World." Fortune, March 1970, 116, 118, 121, 148, 152.
About the Author: Charles G. Burck is a successful writer and editor. He has written for Fortune and serves on the magazine's Board of Editors.
Introduction
Americans have always held both small business and the small-business owner in the highest regard. While citizens of the United States often display a healthy distrust of government and of big corporations that seem to dwarf the individual, small business appears to be the ideal societal counterweight for redressing the balance of power in favor of ordinary people. The small-scale entrepreneur (whether merchant, manufacturer, or service provider) frequently functions as the veritable backbone of the community. Not beholden to any...
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1970's Business and the Economy Primary Sources
The 1970's: Primary Sources
