MAGAZINE OWNER, EDITOR, AND PUBLISHER
Youth Market.
Jann Wenner was among the first entrepreneurs to realize the enormous commercial potential of the baby-boomer youth market of the 1960s. Born in 1946, Wenner was twenty when he started Rolling Stone magazine in 1967 to focus on the rock 'n' roll youth culture of the late 1960s.
Starting.
Wenner's first experience as a journalist was at the University of California, Berkeley, where he wrote a music column for the campus newspaper. He also did reports on the Free Speech Movement at Berkeley for NBC. He dropped out of college after his junior year and wrote a music column for Sunday Ramparts, a weekend offshoot of the New Left magazine. After six months he borrowed seventy-five hundred dollars from a relative and started Rolling Stone with fifty-two-year-old San Francisco Examiner columnist Ralph Gleason.
Statement.
The...
Source: American Decades: 1960-1969, ©1994 Gale Cengage. All Rights Reserved. Full copyright.
(The entire page is 502 words.)
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