"The First Debate over Presidential Debates"

Magazine article

By: Frank Stanton

Date: September 15, 2000

Source: Stanton, Frank, "The First Debate over Presidential Debates." Newsweek, September 15, 2000, 11.

About the Author: After Frank Stanton (1908–) graduated from Ohio Wesleyan University, he was hired by CBS Radio to head its audience research department. He became president of CBS in 1946, a position he held for twenty-seven years.

Introduction

During the 1960 presidential campaign, a series of four debates between the two candidates, Massachusetts Democratic senator John F. Kennedy and Republican vice president Richard M. Nixon, were televised nationally. Although television had been around since the 1940s, these were the first presidential debates to be televised and the only ones until 1976. Since that time, presidential debates have become a fixture in the campaigns.

Although...

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