"A Dialogue—Marshall McLuhan and Gerald Emanuel Stearn"

Interview

By: Marshall McLuhan and Gerald E. Stearn

Date: June 1967

Source: Encounter, June 1967. Reprinted in Stearn, Gerald Emanuel, ed. "A Dialogue—Marshall McLuhan and Gerald Emanuel Stearn." McLuhan: Hot and Cool. New York: Dial, 1967, 280–286, 287–291.

About the Author: Marshall McLuhan (1911–1980) was born in Edmonton, Alberta, Canada, studied at Cambridge University, and taught for many years at St. Michael's College at the University of Toronto. His insight that "the medium is the message" made him famous during the 1960s and 1970s.

Introduction

In the 1960s, the most celebrated prophet of the electronic age and the death of book literacy was Marshall McLuhan, an eminent scholar who received his doctorate in English literature from Cambridge University. According to a Newsweek interview (March 6, 1967), it was during his...

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