Automobiles of the 1960s
"If You Think Big Cars Are Back in Style, You're Right"; "The Second Best Shape in Italy"; "Superiority Complex"
Advertisements
By: Chrysler Dodge Division; Fiat Motors; General Motors Chevrolet Division
Date: 1963, 1965, 1968
Source: The Advertising Archive Ltd. Image nos. 30522839, 30523028, 30522195.
Introduction
At the beginning of the twentieth century only 8,000 automobiles were registered in the United States. At first considered a plaything of the rich, more efficient production techniques and installment buying transformed the auto into a hallmark of American life by the 1920s. The automobile industry itself signaled the rise of America as an economic superpower, where even the working class increasingly shared in the staples of middle-class life. After all, nothing symbolized the progress and prosperity of the new industry more than Henry Ford's...
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1960's Lifestyles and Social Trends Primary Sources
The 1960's: Primary Sources
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