1960's Fashion | Important Events in Fashion, 1960–1969

1960

• Already an important designer of women's clothing, Pierre Cardin begins to create fashions for men, pioneering a trend away from the standard of the gray flannel suit.
• Anthony Traina, of well-known clothing-design label Traina-Norrell, dies, leaving Norman Norell on his own.
• First Lady Jacqueline Kennedy influences women's fashion.
• General Motors, Ford, and Chrysler introduce compact models—the Corvair, Falcon, and Valiant, respectively—in order to combat the growing foreign small-car export market.

1961

• Mary Quant opens a second Bazaar in Knightsbridge, based on the same concept that had propelled the highly successful King's Road boutique in 1955—youth-oriented fun.
• After working for many years under haute couture figure Cristóbal Balenciaga, André Courrèges sets up his own house of fashion design.
• New words are: anchorman, sit-in,...