American Decades

Important Events in Fashion, 1960–1969

Already an important designer of women's clothing, Pierre Cardin begins to create fashions for men, pioneering a trend away from the standard of the gray flannel suit.
Anthony Traina, of well-known clothing-design label Traina-Norrell, dies, leaving Norman Norell on his own.
First Lady Jacqueline Kennedy influences women's fashion.
General Motors, Ford, and Chrysler introduce compact models—the Corvair, Falcon, and Valiant, respectively—in order to combat the growing foreign small-car export market.

Mary Quant opens a second Bazaar in Knightsbridge, based on the same concept that had propelled the highly successful King's Road boutique in 1955—youth-oriented fun.
After working for many years under haute couture figure Cristóbal Balenciaga, André Courrèges sets up his own house of fashion design.
New words are: anchorman, sit-in,...

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