American Decades
New Environmentalism
Earth Day.
Perhaps most symbolic of the renewed concern for the environment was the establishment of Earth Day. Its origins dated back to a 1969 speech by Wisconsin senator Gaylord Nelson, who called for a nationwide environmental teach-in on college campuses, modeled after the antiwar protest gatherings of the same name. Held on 22 August 1970, the first annual Earth Day involved an astonishing fifteen hundred colleges and ten thousand schools; Time magazine estimated that overall, upward of twenty million people participated. Audubon magazine referred to the hugely successful event by writing: "Now, suddenly, everybody is a conservationist."
The EPA.
With preservation now clearly on the national agenda, the capstone event for the environmental movement of the 1960s was the National Environmental Policy Act of 1969. The passage of this law committed Congress to protecting the environment. Signed by...
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1960's Business and the Economy
- Overview
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Topics in the News
- Agriculture in the 1960s
- The Big Three and the Auto Industry
- Unsafe at any Speed
- The Volkswagen Beetle
- The Boom on Wall Street
- Credit Cards
- Dow Chemical and Student Activists
- New Environmentalism
- Franchising
- An Wang and High-Tech Electronics
- IBM and the Computer Industry
- Kennedy versus Big Steel
- Labor in the 1960s
- Rise of Conglomerates
- Trading Stamps
- Women and Work
- Headline Makers
- People in the News
- Deaths
- Publications
- Important Events in Business and the Economy, 1960-1969
